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Communications & Marketing

  • The Communications & Marketing team produces a variety of materials for the Division of Social Sciences and provides support for departments, centers, labs, projects, and individuals across the division.

    Allison Arteaga Soergel, Associate Director of Communications and Marketing

    Laney Mae Velazquez, Marketing Specialist

    Our areas of expertise include, but are not limited to:

    Media Relations

    • Writing and distributing press releases
    • Coordinating in response to media requests
    • Notifying journalists about experts who can speak to current events
    • Supporting faculty op-ed articles and other media submissions
    • Training experts to communicate effectively with journalists and the public
    • Monitoring and sharing media coverage related to the division.

    Marketing

    • Photography, video production, and graphic design support
    • Marketing materials (newsletters, invitations, brochures, banners, etc.)
    • Editorial assistance (writing, editing, proofreading)
    • Event materials and signage
    • Electronic and web-based marketing solutions, including social media
    • University website content management and design
    • Case statements and one-pagers for development needs
    • Fundraising and Giving Day division-level communications

    General communications resources

    The University Relations Communications site has resources for a variety of needs, including:

    Media relations resources

    The Associate Director of Communications & Marketing serves as the primary contact for news writing and media relations in the Division of Social Sciences.

    General resources related to media relations are included in this section for your reference, but please reach out so that we can discuss your specific needs and provide personalized support. 

    Website support

    Find additional website help, including training, guides, and WordPress support, through the ITS site. Our division's website is the digital face of our academic community. Ensure your web presence is not only informative but also visually appealing and user-friendly. The Marketing Specialist and the Web Development Coordinator can support you in various phases of your website development according to area of expertise:

    Web Development Coordinator

    • Faculty, research center, and lab site additions and edits
    • Troubleshooting and technical support across all sites
    • Website building for complex, large scale projects and center sites

    Marketing Specialist

    • Department and program site additions and edits
    • Site-mapping and creating a navigational structure
    • Content sorting for migration from other platforms to WordPress
    • Branding and design

    Event Communications Toolkit

    If you have any event in the works that you would like our support on, use our start here document to identify your event type. Once you’ve reviewed the appropriate guide document for your event, fill out our event communications support request form.

    Social media strategy

    The Division is currently on Instagram, Facebook, and LinkedIn. We’re always looking for opportunities to share posts on units within the Social Sciences. Reach out to the Marketing Specialist to discuss opportunities to collaborate on social media.

    Other social media accounts affiliated with the division must complete a social media consultation before opening accounts. Schedule your social media consultation by reaching out to the Marketing Specialist. General guidelines for strategic social media communications that must be met to open an account:

    • Ability to post 2-3 times a week with relevant, quality images, graphics, and copy.
    • Dedicated professional staff time to directly manage and oversee postings, responding to comments and messages, and related activities, including strategy sessions. 
    • Commitment to upholding branding standards.
    • Permanent operation of the University, not time-bound projects or initiatives. 

    If you’re looking for wider exposure of a project, initiative, media feature, research activity, or something else exciting, this is the perfect content to share via divisional social media. Reach out to the Marketing Specialist for further details and support in getting the word out.

    Social media training

    Looking to be more strategic with your posting? We can help! 

    Check out these self-directed resources you can use to build your social media strategy, train your interns on your strategy, and have a cohesive look and feel that follows brand guidelines. 

    Photography resources

    High-quality photos and videos are essential to telling the story of who we are and what we do. Do you have an upcoming event or project that would be a good photo or video opportunity? Or do you have ideas for types of photos that would be useful to represent the work of our division or your particular team? Please get in touch with our Communications & Marketing team. We can help to arrange for photo and video needs, as our capacity allows. Check out the related resources to help you find an image to tell your story.